Held from 16-18 Oct, the annual and largest Japanese food festival in ASEAN thrilled visitors


Date: 16-18 Oct
Location: Suntec City Convention Centre

It’s no surprise that food lovers crowded Oishii Japan, the largest Japanese food festival in
ASEAN. In its third year, the exhibition featured 266 booths showcasing everything from udon noodles to the J-Sweets section of confectionery and chocolate.

For two days, trade visitors surveyed goods from 32 prefectures, but on the last day the hall
was open to the paying public who snapped up Japanese food items, took part in a lucky draw,
and watched cooking demonstrations and talks held by Japan’s Ministry of Agriculture, Forestry
and Fisheries (MAFF). In true Singaporean fashion, everyone queued up for delicious samples and
purchases–with Huber’s Butchery grilling wagyu beef, Tamoya Udon handing out cups of noodles,
and even the J-Tech retailers showing off their machines–which would explain why the Sanuki
olive beef booth, like several others, was sold out by midday. You could say that the festival was truly Oishii! www.oishii-world.com