Exciting new products you’ll find on supermarket shelves this month.
Carlsberg Smooth Draught
You may be familiar with the classic Carlsberg Green Label, but if you haven’t met the new Carlsberg Smooth Draught, it’s time you did. At the same price as the Green Label ($16.40/six-pack), the distinctive silver can contains a pale lager that approximates the smoothness of draught beer and is double-hopped for a deeper aroma and extra tang. Now you can enjoy the full-bodied deliciousness of beer on tap in the comfort of your own home.
Mission Foods Pizza Crust
From Mission Foods, the American company that brought us tortilla chips and tortilla wraps, comes their latest product: Mission Foods Pizza Crust. It may look like a tortilla, but it’s really the beginnings of endless homemade pizza possibilities (aside from the pizza dough, that is, but #aintnobodygottimeforthat). The 10″ thin crust ($4.95 for 2) comes in plain or wholemeal, and it can be stored at room temperature without refrigeration.
Gingen Ginger Tea
With health benefits such as relieving nausea, muscle soreness, indigestion, balancing cholesterol levels and boosting the immune system, ginger is a superfood that makes a spicy and flavourful tea (teh halia, anyone?). Gingen’s range of ginger teas ($5.80/10 sachets, $9.90/20 sachets) is made with Thai white ginger and no colouring or preservatives, and includes four flavours: regular, strong, honey and brown sugar.
Italian coffee manufacturer Lavazza has waded into the instant coffee market with Prontissimo! (Italian for “supremely ready!”), an Arabica blend with 10% micro-ground roasted coffee beans. Choose from two varieties ($9.90/95g): the smoother, medium-roasted Prontissimo! Classico, or the stronger, dark-roasted Prontissimo! Intenso.
Magnum has introduced ice cream pints ($12.90, available in Classic, Almond and White) which cleverly recreates the cracking of the chocolate shell on a Magnum bar. The same shell covers the top of the ice cream, like a frozen lake, and is shattered by squeezing the sides of the tub (warning: you are advised to wait 5 to 10 minutes for the chocolate shell to soften). From now until 13 August, visit the Magnum Larger Than Life Indulgence installation at the ION Orchard outdoor atrium, which hands out free samples at 12 noon and 6pm daily.